Experience the world’s first smoothing shampoo treatment, designed to transform frizzy, unmanageable hair into sleek, smooth perfection — with long-lasting results for up to three months.
Developed in Brazil, The First uses cutting-edge science and a unique blend of five powerful acids that, when activated by heat, work deep within the hair’s cortex layer. This molecular transformation gently alters the hair’s natural shape without damage, leaving it smooth, straight, and incredibly healthy.
Why Clients Love It:
- ✅ Straightens & de-frizzes with stunning shine
- ✅ Faster than traditional straightening treatments
- ✅ No special aftercare needed – use your usual shampoo & conditioner
- ✅ Immediate results – wash your hair the same day
- ✅ Formaldehyde-free & safe for all hair types
- ✅ Compatible with all other chemical services
- ✅ Incredible conditioning effects – your hair will feel better than ever
- ✅ Cost-effective with long-lasting results